Despite the new media of the last few decades, such as satellite and digital television, the Internet, computer games, and mobile phones – the magazine and comic industry is still going strong. Paper products such as newspapers, magazines and comics offer people a familiar media with a number of advantages over their digital competition. Advertising is still popular in magazines and comics, and has proved itself to be a good way for companies to get their message out to a large and mobile marketplace. Companies selling office furniture (Büromöbel) products such as desks and computer chairs do not need an especially targeted promotional campaign, as their products are used by a large majority of the population. Through advertising in the popular Sunday magazines and other media with a large distribution, furniture sellers can promote their products and drive customers and sales to their stores.
You only have to walk into a newsagent and see the wide range of titles available to know that the magazine industry is still booming. Magazines dedicated to particular topics are popular with consumers, with fashion, lifestyle, automobiles, computers and music being some of the biggest markets. The Sunday newspapers also feature a magazine section that is normally lifestyle related and distributed with the newspaper. For a company selling office and desk (Schreibtisch) furniture to the public, there are a number of available options of where to include their promotions. Computer magazines are an obvious choice, due to the related nature of the products, as are home decor and design magazines.
The comic industry is also strong all over the world, and enjoys particular success in the nation of Japan. Manga is the Japanese word for comic, and the Manga industry has had a huge influence on movies and computer games in Japan and elsewhere. Graphic novels are another related genre that is enjoying a renaissance in recent times. Print media is still going strong and provides a great advertising opportunity for a number of different industries. While an office furniture related business may have to choose wisely as to where it promotes its products, a number of magazines would be ideal as a way to improve product exposure and help to drive sales.
